About the Fame House Deal
SANTA MONICA, May 27, 2016 – Universal Music Group (UMG), the world leader in music-based entertainment announced the acquisition of Fame House LLC, a digital marketing agency whose client’s include artists, brands and festivals including Eminem, Pearl Jam, Mitchell & Ness and Tiësto.
Fame House will remain based in center city Philadelphia and continues to provide and expand on their world-class services as an agency for Universal Music as well as third-party clients. The acquisition of Fame House will advance UMG’s strategy to create unique commercial opportunities for its artists and labels through social media, consumer engagement, direct-to-consumer and direct-to-fan initiatives, as well as activations for brands, sponsors and live events.
Founded in January 2011 by Michael Fiebach, Fame House is a digital strategy agency with offices in Philadelphia, New York and Los Angeles. Fame House’s early foresight into crafting services around the new opportunities of connecting artists and fans online led them to help establish a new key role within the music ecosystem serving artists alongside labels, management companies, event companies and agents.
Mufson Howe Hunter acted as financial advisor to management of Fame House LLC.